Month: September 2023

MAKES YOU WONDER WHAT ALL THE OTHER COMPANIES ARE DOING DOESN’T IT..?

OVER OUR TIME IN TIBET AND XINJIANG WE HAVE CLIMBED THIS WAY FOR FIRST ASCENTS, EXPLORATORY ASCENTS, ASCENTS INTO VERY CONTENTIOUS AREAS, MULTI-PEAK TRIPS AND OF COURSE LOTS OF ASCENTS TO ESTABLISHED AREAS DONE IN MORE EFFICIENT WAYS. WHILE WE WILL NEVER CLAIM TO HAVE ORIGINATED THE CONCEPTS WE WILL SAY THAT WE HAVE OWNED IT, BY MAKING IT A FOCUS OF OUR BUSINESS, OPENING IT TO OTHERS AND GETTING THE RESULTS.

WE KNOW HALF A DOZEN CLIMBERS WEARING T-SHIRTS MIGHT NOT REVERSE THE IMPACT PEOPLE HAVE ON THE WORLD, BUT RATHER THAN GIVE THAT SPACE TO THE NORTH FACE AND RAB WE THINK WE CAN DO SOMETHING BETTER WITH IT. WE KNOW THE WAY T-SHIRTS CONTRIBUTE TO BANDS, BRANDS, POLITICS AND TEAMS, SO IF THIS GETS THE MESSAGE AMONGST CLIMBERS THEN PART OF THE MISSION IS ACHEIVED.

OFTEN WE HARKEN BACK TO THE ERA OF THE 80s BECAUSE IT WAS A TIME WHEN HIGH ALTITUDE CLIMBING WAS STILL RADICAL AND FUELLED BY STRONG IDEAS. BEFORE BEING DILUTED BY THOUSANDS OF TOURISTS, BASECAMPS AT THAT TIME WERE PRESSURE COOKERS OF DIFFERENT NATIONALITIES, CROSS-POLLINATING IDEAS AND LANGUAGES AND WITH IT WAYS AND REASONS TO CLIMB. HISTORY MAKES IT CLEAR THIS CONTRIBUTED TO ARGUABLY THE BIGGEST ADVANCES ALPINISM HAS SEEN, MORE SO CONSIDERING THE FACT THAT MANY TEAMS BARELY SHARED ANY COMMON LANGUAGE. WE CAN’T RETURN TO THAT, NOR SHOULD WE WANT TO, BUT WE CAN BRIDGE THE SHORTFALLS OF TRANSLATION WITH THE AVAILABLE TECHNOLOGY OF TODAY.

IT IS CLEAR THAT MEDIA CHANNELS HIGH ALTITUDE CLIMBING INTO DIFFERENT GROUPS, WHERE THE FORMAT DECIDES WHAT GETS ATTENTION. INSTAGRAM WORKS WELL FOR EVEREST AND K2 BECAUSE THEY LIVE IN THE POPULAR IMAGINATION, BUT AN OBSCURE 7000m PEAK IN CENTRAL ASIA EXCITES A WHOLE OTHER CROWD WHO LIKE SIFTING THROUGH GOOGLE EARTH AND JOURNALS. BOTH DEMAND A DIFFERENT USE OF TIME, MOTIVATION, RESOURCES AND REWARDS TO GET INTO MOTION, THAT FROM THE VERY BEGINNING DICTATES THE OUTCOME.

THIS IS THE BOOK FOR ANY CLIMBER WHO WANTS GET INTO THE ASPECTS OF EXPEDITIONS BEHIND THE CLIMBING, AND INTO THE FUNDAMENTAL LANDSCAPE WHERE CLIMBING TAKES PLACE. IF MCLUHAN WAS RIGHT SAYING THE MEDIUM IS THE MESSAGE, THEN FOLLOWING THE SAME FORMATS TO THE SAME PLACES NEVER WILL PROGRESS ALPINISM, YET NO OTHER BOOK DOCUMENTS HOW TO GET IN AND REFORM THAT. TWIGHT MAY WELL GO INTO THE DETAILS OF ACTUAL CLIMBING, BUT HE SAID NOTHING ABOUT FINDING SOMEWHERE NEW TO DO IT. MO ANTHIONE’S AND DOUG SCOTT’S EXPLOITS SEE GREAT DESCRIPTIONS IN FEEDING THE RAT, FOR SURE, BUT NOTHING GETS SAID ABOUT HOW AND WHY THEY CHOSE THE PLACES THEY WENT TO – OR DIDN’T.